Berti Wooden Floors has officially announced its recent agreement with Diesel for the furnishing and lifestyle project “Diesel Living“. The famous brand led by Renzo Rosso is linked to a number of Made in Italy design creations since 2008. The partnership with Berti is the first official collaboration between the fashion brand and a wooden floors manufacturer.
The Diesel Living Collection collaborates with Foscarini for lighting, Moroso for furniture, Seletti for accessories, Scavolini for kitchens and Zucchi for fabrics. All of them are Italian companies, and leading players in their specific sector.
For Berti, this opens an opportunity for dialogue with new audiences, a chance to explore different ways of life and living, and consolidates the company’s well-deserved place in the market of architects, interior designers, architectural designers and the existing sales outlets.
The design of the collection “Diesel Living with Berti” is provided by the Diesel Creative Team, while Berti Wooden Floors offers the partnership its know-how in product development and marketing on an international scale. The pioneering techniques and creativity in the field of wooden floors offer added value to the collection.
The collection speaks new languages - from Urban Greys to True Colors, from Wood Texture to Shadow, from Camo Bleach to Camo Pixel: all narrate the unmistakable Diesel lifestyle.
The collection of wood flooring is composed of 22 different finishes and featured by planks, tiles and various composition options and gives scope to numerous techniques and installation possibilities, lending itself both to domestic and public contexts, as well as unexpected and unconventional environments.
For Berti it was a great work of research and development, characterized by the use of innovative techniques and a accurate choice of materials. In a moment of stagnation of the Italian wooden floors market, Berti once again confirms its creative and experimental spirit
Berti will also sponsor Diesel at the Milan International Furniture Show on 14th – 19th April, 2015. We invite everyone to come to see the 400 square meters surface covered with Berti wooden floors at the Diesel stand.